Graphic Design is an interdisciplinary, problem-solving activity which combines visual sensitivity with creative skill and knowledge in areas of communications, technology and business. Graphic designers specialise in the structuring and organizing of visual information to aid communication and and build your business marketing image. The graphic design process is a problem solving process, one that requires substantial creativity, innovation and technical expertise. An understanding of a client's product or service and goals, their competitors and the target audience is translated into a visual solution created from the manipulation, combination and utilisation of shape, color, imagery, typography and space.
Definition of a Graphic Designer
A commercial artist who has the artistic sensibility, technical skill, experience and training to create professional quality designs and images for reproduction by any means of contemporary visual communication. The work of graphic designer may be concerned with creating a corporate brand through illustration; typography; calligraphy; surface design for packaging; or the design of logos, advertising material, web sites, brochures, books, advertising and publicity material, or any form of visual communication.
